TYPE
BRAND IDENTITY
YEAR
2022
TYPE
BRAND IDENTITY
YEAR
2022
TYPE
BRAND IDENTITY
YEAR
2022
about.
This project defines a clear and versatile brand for Pietro Mattarelli — photographer, hair stylist and make-up artist. The visual system expresses completeness, empathy, and a fresh elegance through flexible shapes, expressive typography and a modular color structure. The logo, built on the golden ratio and stretched circles, reflects Pietro’s friendly and unconventional approach to beauty and portrait work.
challenge.
To build a modular and recognizable identity that conveys empathy, completeness and an unconventional creative style.
results.
The logo reflects Pietro’s ability to adapt and evolve with each new project. The visual system is flexible, typographically expressive, and supported by a color palette that clearly distinguishes each area of his practice.
about.
This project defines a clear and versatile brand for Pietro Mattarelli — photographer, hair stylist and make-up artist. The visual system expresses completeness, empathy, and a fresh elegance through flexible shapes, expressive typography and a modular color structure. The logo, built on the golden ratio and stretched circles, reflects Pietro’s friendly and unconventional approach to beauty and portrait work.
challenge.
To build a modular and recognizable identity that conveys empathy, completeness and an unconventional creative style.
results.
The logo reflects Pietro’s ability to adapt and evolve with each new project. The visual system is flexible, typographically expressive, and supported by a color palette that clearly distinguishes each area of his practice.
about.
This project defines a clear and versatile brand for Pietro Mattarelli — photographer, hair stylist and make-up artist. The visual system expresses completeness, empathy, and a fresh elegance through flexible shapes, expressive typography and a modular color structure. The logo, built on the golden ratio and stretched circles, reflects Pietro’s friendly and unconventional approach to beauty and portrait work.
challenge.
To build a modular and recognizable identity that conveys empathy, completeness and an unconventional creative style.
results.
The logo reflects Pietro’s ability to adapt and evolve with each new project. The visual system is flexible, typographically expressive, and supported by a color palette that clearly distinguishes each area of his practice.
testimonial.
Violet Orbit blends simplicity and depth, with purple bubbles adding originality and modernity—a perfect touch for abstract beauty.
Pietro Mattarelli
Creative professional
testimonial.
Violet Orbit blends simplicity and depth, with purple bubbles adding originality and modernity—a perfect touch for abstract beauty.
Pietro Mattarelli
Creative professional
testimonial.
Violet Orbit blends simplicity and depth, with purple bubbles adding originality and modernity—a perfect touch for abstract beauty.
Pietro Mattarelli
Creative professional
